A microchip is basically a dog tag that cannot be lost. It identifies you as the pet owner if your pet ever goes missing. Having your pet micro-chipped is the best way to ensure that you and your pet will be quickly reunited. It takes ten seconds to have a microchip implanted in your pet and the peace of mind lasts your pet's entire lifetime! Our microchips come with a free month of accident coverage for your pet as well. Just more peace of mind!